Film production & training for the AI era
reelee is a small studio. We make films, ads, explainers and music videos with the new AI tools, and we train creative teams to use those tools well. The machines do the heavy lifting. People make the calls that decide whether the result is any good.
Our stance
The new tools are powerful, and anyone who makes moving pictures has to reckon with them. But a tool doesn't have taste. The same model gives you a forgettable clip or a scene people remember, and the difference is the person directing it.
01 — Human + machine
For each step of a production, we ask what the machine does best and where a person's judgement changes the result. Then we split the work that way. The aim isn't fewer people. It's a better film for the same effort.
02 — More than a prompt
A video worth watching needs research, a story, characters, a look, performances, music, sound and an edit. AI can help with every one of them. It can't decide what any of them should be.
03 — Always current
New models come out every month. We test them on real productions and keep the ones that earn their place. You get our current best tools, not whichever one had the loudest launch.
04 — Honest work
We tell you which tools we used, what you own, and what each step costs before we run it. Your references, voices and likenesses are used only with consent.
What goes into a film
These are the steps between an idea and a finished cut. Steps marked human-led are where taste, judgement and responsibility make the difference. On those, AI suggests options and a person decides. On the rest, the machine does most of the work and a person checks it.
Service one · Production
Bring a sentence, a brief or a full script. We take it to a finished, delivered cut, and you see and approve each stage: treatment, look, animatic, rough cut, final.
Short films, scenes, proof-of-concept pieces for features and series. Characters stay consistent and the storytelling is designed, not stitched together.
Spots, launch films and product stories, plus enough variants to test and localise without reshooting.
Courses, explainers and internal training films, where being clear and accurate matters more than spectacle.
2D, 3D-styled and cut-out animation, from a single character spot to an episodic series.
Research-led storytelling, reconstructions and illustrated archive, with every generated image clearly labelled as such.
Visuals cut to the music, by people who write and play music themselves.
Sizzle reels, mood films and animatics that get a project financed before a camera rolls.
Short vertical episodes with recurring characters, made for phones from the first frame.
Pilot
One short piece to try working together and agree on a look. Fixed scope, fixed price.
Production
One film or campaign, from treatment to delivery, with agreed review stages.
Ongoing
A standing creative partner for a channel, a series, or a team that needs regular content.
Recent work
Stills from three recent shorts. Different genres, and the same discipline in each: the characters, the world and the light stay consistent across the whole cut.
Two men, one car park, one argument that turns. Directed like a 1970s thriller: practical light, rain on concrete, close coverage that holds on the actors' faces.
A therapist, a patient, and a poster on the wall promising that help is on its way: LLM 6 is coming. A comedy that depends on props, timing and reaction shots.
A concept spot for a fictional workplace app: an ensemble cast in a bright office, a fast setup, a payoff, and the logo. Made to cut down into versions for every platform.
Most creative teams already have the AI tools. What they lack is a workflow, a shared standard for what counts as good, and someone who has shipped real work with these tools. We run talks, hands-on workshops and live online courses on AI in the creative process: filmmaking, writing and music, online or in person.
Who we are
Co-founder
Noel is a writer and scriptwriter whose work spans film and documentary. He starts every project from the story outwards: what it's really about, who it's for, and what each scene has to earn. At reelee he leads story, structure and the writers' room, and makes sure work made with machines still sounds like people wrote it.
Co-founder
Thor is a musician and a mathematician. He co-founded OtoSense, a sound-recognition AI company acquired by Analog Devices, and now works as an AI integration consultant. He designs the tools and workflows behind reelee's productions, and writes music for them.
Tell us what you want to make, or what your team wants to learn. A sentence is enough to start.
